Clopay® Wins Brand Builder Award for "imagine" Campaign
Garage door manufacturer Clopay has won a Platinum 2019 Brand Builder Award for “Best Integrated Marketing Campaign.”
Presented by Hanley Wood, the annual awards recognize the most innovative and effective marketing campaigns in the residential and commercial design and construction industries.
Developed in conjunction with Clopay’s advertising agency, Hitchcock Fleming Associates (hfa), the “imagine” campaign promotes the impact a new Clopay garage door can have on a home’s curb appeal through a mix of digital advertising, custom content, social media, and video, as well as print and cable TV.
The 2019 Brand Builder Award entries were judged by a jury of experts in all fields of marketing. Clopay was one of the 15 building products companies recognized for executing campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Entries were submitted in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.
This is the second time Clopay’s “imagine” campaign has won a Brand Builder Award since it launched in 2013.
About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today's real estate development landscape. To learn more, visit www.hanleywood.com.