Residential home builders are placing a greater emphasis on product performance for the brands they use, according to Buildermagazine’s 2014 Brand Use Study.
That’s good news for Clopay. The company’s garage doors were rated number one in quality in the survey that appears in the magazine’s April issue.
Indepedent market research firm Readex interviewed 74,669 builders, builder/developers and general contractors to measure brand familiarity, use, and preference in 69 different product categories.
Builders ranked product performance as the most important factor in selecting a garage door brand, followed by warranty, price, availability, ease of installation, manufacturer’s reputation, and the builder’s relationship with the installing dealer.
Clopay offers an extensive portfolio of overhead sectional garage doors constructed in wood, steel, composite, and glass. Styles include historical carriage house designs, contemporary, and traditional raised panel looks. Since 1996, Clopay is the only residential garage door brand to earn the Good Housekeeping Seal.
Visit /residential-garage-doors to view Clopay’s residential garage door product line.
To learn more about Builder’s annual Brand Use Study visit http://www.hanleywood.com/pressroom/hanley-wood-announces-results-builder-2014-brand-use-study.