Clopay has added product videos and a new design tool to its website to make the process of shopping for a new garage or entry door more fun and interactive.
Clopay’s product videos are hosted by nationally syndicated home improvement radio talk show personality Gary Sullivan.
Sullivan highlights the features and benefits of select Clopay garage doors and entry doors, and in the process helps educate homeowners on what to look for when selecting the best model for their home.
Each video is located on its respective product information page on the Clopay website. The models featured include the Avante, Canyon Ridge®, Coachman®, Gallery®, and Custom Reserve® Collections, and Premium Series garage doors, as well as the Arbor Grove™, Rustic and Craftsman Collection fiberglass entry doors.
“Video brings the beauty of these doors to life and showcases the quality of the product construction and design details in a way that just isn’t possible in a two-dimensional photo or illustration,” says Pat Lohse, vice president of marketing for Clopay.
Clopay has also expanded its online Door Imagination System (DIS) to include entry door models. A garage door version has been available on the company website since 2009.
Homeowners simply upload a digital photo of their home to “try on” a variety of entry door styles to find the perfect match. At the end of the process, they can print or e-mail a product specification summary so the dealer knows the exact model to order.
For customers who are interested in purchasing both a garage door and coordinating entry door, Clopay’s enhanced design tool also allows them to compare the two doors side-by-side to see how they complement each other and the home.
“It’s hard to visualize how a garage door or entry door will actually look installed on your home. The addition of this visual comparison tool gives buyers confidence in their decision,” says Lohse. “Customers who purchase coordinating Clopay entry and garage doors have peace of mind because they know the style, finish color and glass options are going to complement each other since they are designed and made by the same manufacturer.”
To try out the enhanced Door Imagination System, visit door-imagination-system.