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Garage door manufacturer Clopay Building Products announced today that it has signed an exclusive, three-year agreement with Fortune 500 ranked homebuilder Pulte Homes, Inc. (NYSE:PHM). With operations in 53 markets and 27 states, Pulte Homes is focused on expanding its share within its existing markets. The company has developed a unique customer segmentation methodology and is continually developing products to serve those buyer groups.
“Buyers want the best of both worlds: a new home with all the modern amenities built to replicate the look and feel of a classic American housing style. They refuse to sacrifice character for convenience, so products that deliver low-maintenance, authentic style are a must,” says Steve Lynch, Clopay’s vice president of marketing.
“We are always looking for ways to help homebuilders differentiate the look of properties they build in a community, yet maintain a neighborhood feel,” continues Lynch. “Many homeowners like the high-end look of wood carriage-house style doors, but they still want the benefits of a low-maintenance, insulated steel door. Clopay’s expanding line of steel carriage house doors provides beautiful options to accentuate the quality and curb appeal of homes at an affordable price point.”
“With the depth of their product lines and history of innovation in the industry, we knew Clopay was a manufacturer we could approach to help us realize our vision for the future look of Pulte Homes,” says Sean Degen, national vice president of product development for Pulte Homes. “The company’s production capacity and nationwide dealer network ensure that Pulte Homes can keep its promise to deliver a quality home on time.”
“This agreement with Pulte is evidence that a shift has occurred,” adds Lynch. “Builders are recognizing the impact garage door design and construction has on a home’s appearance, safety, energy efficiency and value. To compete in this housing market, those product qualities have to be standard, not an upgrade. Pulte Homes knows that. Clopay knows that. And we’re working together to deliver the best total housing value to consumers throughout the country.”
About Clopay Building Products
Clopay Building Products is a wholly owned subsidiary of Clopay Corporation, a wholly owned subsidiary of parent company Griffon Corporation (NYSE: GFF). With five manufacturing facilities and 48 distribution centers across the U.S. and Canada, Clopay Building Products is North America’s leading manufacturer of residential garage doors and a leader in the industrial door market. Bringing more than 40 years of leadership to the garage door industry, Clopay Building Products maintains a strong family of brands including Clopay®, Holmes Garage Door Company™ and Ideal Door®. Since 1996, Clopay is the only garage door manufacturer to hold the Good Housekeeping Seal of Approval.
About Pulte Homes, Inc.
Pulte Homes, Inc., (NYSE: PHM), based in Bloomfield Hills, Mich., is a FORTUNE 150 company with operations in 53 markets and 27 states. In 2005, the company delivered 45,630 homes in the U.S. and generated consolidated revenues of $14.7 billion. During its 56-year history, the company has constructed more than 450,000 homes. In 2005, Pulte Homes received the most awards in the J.D. Power and Associates New Home-Builder Customer Satisfaction Study(sm), marking the sixth-straight year Pulte achieved this distinction among America's largest homebuilding companies. Under its Del Webb brand, Pulte is the nation's largest builder of active adult communities for people age 55 and better. Its DiVosta brand is renowned in Florida for its Built Solid™ building system and distinctive master-planned communities featuring a town- center concept. Pulte Mortgage LLC is a nationwide lender and offers Pulte customers a wide variety of loan products and superior customer service.
Websites: www.clopaydoor.com; www.pulte.com; www.delwebb.com; |
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